Paweł Szupiluk
I am currently responsible for the full digital presence of the Beskidzkie brand and the Aksam company. My latest major test of competence was guiding the brand through crisis communication in 2024, related to the production plant fire. My primary goal was to maintain consumer trust and ensure consistency of message in extremely demanding conditions.
My professional experience gained momentum between 2019 and 2021 when I was associated with my Alma Mater - the AGH University of Science and Technology in Krakow. Working for the Academica Foundation and Browar Górniczo-Hutniczy, I managed the image of brands such as Klub Studio and the first university brewery in Poland. It was there that I learned how to combine academic tradition with modern marketing and a commercial approach to brand building.
However, everything started in student organizations - URSS AGH and Centrum Mediów AGH. That is where I developed my skills in coordinating teams and leading large promotional projects. Today, I complement these foundations with the latest technology: in my daily work, I use AI tools, analytics, and media monitoring to make my actions even more effective and data-driven.
When I step out of my marketer role, I focus on photography. My work - from reportage to portraits - can be seen directly in my portfolio. I split my free time between road cycling and running in the woods, and my newest passion is 3D printing, where I design both small items and custom photographic lenses.
views
of a single reel across 3 platforms.
likes
on a viral post on April Fool's Day 2025.
raised in a crowdfunding campaign for Browar Górniczo-Hutniczy.
increase in sales of official AGH sweatshirts (WE AR_).
Experience
Aksam Spółka z Ograniczoną Odpowiedzialnością Spółka Komandytowa
Digital Marketing Specialist- Strategic management of the Beskidzkie brand presence across social media platforms.
- Managing crisis communication in 2024 regarding the fire at the production facilities.
- Planning, executing, and optimizing paid advertising campaigns (Meta Ads, TikTok Ads).
- Overseeing the production of video and photo content.
- Workflow optimization through designing scripts and applications that support the creative team's operations.
Paweł Szupiluk
Content Creator / Photographer- Social Media management, including strategy development and copywriting.
- Production of vertical video content such as Reels/TikTok.
- Execution of professional photography sessions: business, branding, and portraiture.
- Event documentation: photo coverage of concerts, conferences, and corporate events.
- Documentary photo-essays and narrative-driven projects.
Browar Górniczo-Hutniczy Spółka Akcyjna
Promotion Specialist- Creating and maintaining consistency in brand visual identity and product presentation.
- Executing product photography sessions and creating sales support materials.
- Developing and implementing advertising campaigns to build brand awareness.
- Managing media relations and conducting ongoing monitoring of publications and market trends.
- Establishing partnerships at the intersection of science and business (academic sector).
Fundacja Studentów i Absolwentów Academica AGH
Promotion Specialist- Multi-channel Social Media communication and PR activities for brands including Klub Studio, Zaścianek, Gwarek, and Bistro Studio.
- Planning and optimizing Meta Ads campaigns focused on event promotion and ticket sales.
- Building relationships with media and external partners for cultural projects within the Foundation.
- Capturing event photo documentation and producing visual content for brand promotion.
- Analyzing marketing performance and providing support for ticket sales processes.
Portfolio
Video
Post
Projects
Złoty Maluch
On my initiative, an original cycle of artist portraits featuring the iconic Złoty Maluch (also know as Fiat 126p) was created at Klub Studio. I wanted to build a visual format that would go beyond the scheme of standard concert photo coverage and become a recognizable symbol of the venue.
The project served two functions: it built tension before the event on social media and engaged fans inside the club. Thanks to exposing the car in the concert space, attendees could recreate their idols' shots, leading to organic tags and increased brand reach. My role in this series covered the entire process - from the concept and publication strategy, through copywriting, to executing the vast majority of the photographs. The project proved so effective that it is continued by Klub Studio to this day.
#studiowsieci
During the COVID-19 pandemic, when traditional concerts were suspended, I developed a new communication strategy for projects filling the gap in Klub Studio's calendar. I was responsible for the image and promotional side of initiatives such as #studiowsieci, Antrakty, and Kolejne Otwarcie.
The #studiowsieci project was the first format to move the club's operations entirely into the digital sphere. My responsibilities included comprehensive management of the brand's online presence - from the technical preparation of live streams on Facebook and YouTube to the development and execution of the content strategy.
Antrakty & Kolejne Otwarcie
The Antrakty project was a response to the need for a "break" during the next wave of the pandemic. We focused on promoting Krakow bands that had lost their ability to perform live. The positive reception of this communication allowed us to seamlessly transition to Antrakty na lato - a series of outdoor events in front of the club building in June 2020.
On the other hand, Kolejne Otwarcie was a project based on rapid response and dynamics. As soon as the possibility of opening outdoor dining areas was announced, we launched exactly at midnight on May 15. I was in charge of coordinating communication to ensure that the news about this night opening quickly reached Krakow residents, which kicked off a whole series of successful events under this banner.
WE AR_
I supported Patrycja Długosz in carrying out a photo shoot for the new edition of WE AR_ brand sweatshirts and photo retouching. After the production phase, I coordinated promotional activities focusing on reaching AGH students and alumni. The campaign relied on precisely targeted social media ads and broadcasting materials on advertising screens within university buildings and student clubs.